“We’ve been talking about expanding our business. I remember the other day you were mentioning ‘expanding the pie’ instead of just sharing the pie.” AK, a budding entrepreneur, with an inquiring tone.

 

GK: “Yes.”

AK: “I’m interested in hearing your perspective and an example to help clarify.”

 

GK: “Sure, AK. You know Zomato recently launched the ‘Zomato for Enterprises’ feature?”

AK: “Yeah, I’ve heard of it.”

 

GK: Continued while sipping coffee “This feature helps employees bill their meals directly to their employers, streamlining the process and reducing reimbursement hassles.”

AK: “I am getting it, go ahead.”

 

GK: “Think of it this way: They started with individual customers, and noticed a big opportunity with businesses. Instead of just adding a new service, they changed their business model to reach this new market. By making payments easier for companies, they created a win-win for everyone.”

AK: Nodded, understanding dawning on him “So, expanding the pie means creating new opportunities that benefit multiple stakeholders, rather than just competing for a bigger share of the existing market?”

 

GK: “Correct! By thinking out of the box and addressing a pain point in a novel way, they expanded their market and added value for their clients.”

AK: “Oh, that’s a powerful strategy and a great example! I never looked in that way. Thank you, GK!”

 

GK: “Remember, AK. Sometimes, the best opportunities are right in front of us, but we just need to think outside the box. It’s all about creating a new value proposition for customers.”

 

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